Robinhood has gotten a bad rap over the years – much of it undeserved. In the medieval 90s, the only way trading stocks would be worth your time is if you had a significant amount of money and planned on buying and holding for a long period of time. Trading fees were high, which meant that if you had a small portfolio, your profits would probably be wiped out by the fees you would pay to enter and exit a position. This was the norm for many years until Robinhood disrupted the industry, forcing the legacy brokerages to follow suit.

Robinhood was not only the pioneer when it came to eliminating trading fees, but they are also the reason you can buy a fractional share of stock. These are the two elements that really democratized investing for the masses. If that weren’t enough, they also introduced option trading to millions of people globally, opening up an avenue for wealth-building that was, until they entered the scene, only available to the relatively affluent.

As if all that weren’t enough, the user-friendliness of Robinhood’s GUI and the appealing design are just icing on the cake. It must be said plainly: despite its critics, Robinhood is simply in a league of its own, and no other brokerage comes close or even tries to.

Of course, like any company, they have their issues. The main complaint I hear from people is that their customer service isn’t the best, which may be true, but they’re hardly alone on that charge.

I use Robinhood for my option-trading and have no intention of moving to another brokerage any time soon. I do have other brokerages for my more passive portfolios and my 401(k), but Robinhood is currently the only brokerage I use to trade options.

If your interest is piqued, you can sign up using this link and get a cash bonus along with a free stock.

Happy Trading!